samanon BUSINESS

samanon BUSINESS

samanon BUSINESS

A passionate entrepreneur with two decades of experience scaling startups and expanding SaaS companies to various new markets, growing them to hundreds of employees, thousands of businesses and millions of users across all continents. Currently serving as an advisor, investor, and hands-on problem solver. I embrace lifelong learning and being an early adopter, with a strong foundation in B2B SaaS, AI and web3. Focus on revenue, profitability, cash flow, scalability defines me. My understanding of identifying the ideal customer profile (ICP), building consistent partnerships, managing customer life cycle, and corporate effectiveness ensures sustainable growth. I believe in the importance of the business culture, the community and the real value added to the world. Visit my LinkedIn profile for full resume and more details about my previous projects and recommendations.

A passionate entrepreneur with two decades of experience scaling startups and expanding SaaS companies to various new markets, growing them to hundreds of employees, thousands of businesses and millions of users across all continents. Currently serving as an advisor, investor, and hands-on problem solver. I embrace lifelong learning and being an early adopter, with a strong foundation in B2B SaaS, AI and web3. Focus on revenue, profitability, cash flow, scalability defines me. My understanding of identifying the ideal customer profile (ICP), building consistent partnerships, managing customer life cycle, and corporate effectiveness ensures sustainable growth. I believe in the importance of the business culture, the community and the real value added to the world. Visit my LinkedIn profile for full resume and more details about my previous projects and recommendations.

Erik Fjellborg

Founder/CEO

Quinyx

Sam has successfully been part of building Quinyx in multiple regions, starting in Sweden followed by the UK and most recently spearheading our expansion in Benelux.


Sam has a unique skillset combining years of enterprise software experience with an entrepreneurial mindset and high energy level.


Sam has consistently over achieved his targets and has a proven track record closing large International accounts.

Demian Voorhagen

Founder/CEO

Dema Trading

Sam helped us greatly with our business processes. He asked a lot of critical questions to help us evaluate our current sales and business setup. We made updates to our approach directly and they seem fruitful to date.


The rest of the suggestions we are still implementing but make a lot of sense and I'm sure will help to increase our performance.


I'd recommend Sam if you're considering optimizing your business.

Jan de Rooij

Head of Sales

Quinyx

It was a great pleasure and big success working together with Sam opening the BeNeLux market for Quinyx.
His experience with opening new markets, his entrepreneurial mindset and creativity at work were very important contributors to the success we achieved.
Sam’s strength really lies in building businesses and teams from scratch. His drive and optimistic mindset is truly unique and contagious, and I highly recommend him for similar types of entrepreneurial projects.

Jan de Rooij

Head of Sales

Quinyx

It was a great pleasure and big success working together with Sam opening the BeNeLux market for Quinyx.
His experience with opening new markets, his entrepreneurial mindset and creativity at work were very important contributors to the success we achieved.
Sam’s strength really lies in building businesses and teams from scratch. His drive and optimistic mindset is truly unique and contagious, and I highly recommend him for similar types of entrepreneurial projects.

Jan de Rooij

Head of Sales

Quinyx

It was a great pleasure and big success working together with Sam opening the BeNeLux market for Quinyx.
His experience with opening new markets, his entrepreneurial mindset and creativity at work were very important contributors to the success we achieved.
Sam’s strength really lies in building businesses and teams from scratch. His drive and optimistic mindset is truly unique and contagious, and I highly recommend him for similar types of entrepreneurial projects.

Jan de Rooij

Head of Sales

Quinyx

It was a great pleasure and big success working together with Sam opening the BeNeLux market for Quinyx.
His experience with opening new markets, his entrepreneurial mindset and creativity at work were very important contributors to the success we achieved.
Sam’s strength really lies in building businesses and teams from scratch. His drive and optimistic mindset is truly unique and contagious, and I highly recommend him for similar types of entrepreneurial projects.

Jan de Rooij

Head of Sales

Quinyx

It was a great pleasure and big success working together with Sam opening the BeNeLux market for Quinyx.
His experience with opening new markets, his entrepreneurial mindset and creativity at work were very important contributors to the success we achieved.
Sam’s strength really lies in building businesses and teams from scratch. His drive and optimistic mindset is truly unique and contagious, and I highly recommend him for similar types of entrepreneurial projects.

Lysander Oerlemans

Sales Director

Rituals

What a pleasure it is to work with you Sam. Your positive energy, can-do mentality and true dedication to customer satisfaction are exemplary.


Together we shaped the automation of workforce management at Rituals and reduced tedious desk-hours for our frontline heroes in stores.


Thanks for your commitment to get things done and for the fun times!

Jan de Rooij

Head of Sales

Quinyx

It was a great pleasure and big success working together with Sam opening the BeNeLux market for Quinyx.
His experience with opening new markets, his entrepreneurial mindset and creativity at work were very important contributors to the success we achieved.
Sam’s strength really lies in building businesses and teams from scratch. His drive and optimistic mindset is truly unique and contagious, and I highly recommend him for similar types of entrepreneurial projects.

Jan de Rooij

Head of Sales

Quinyx

It was a great pleasure and big success working together with Sam opening the BeNeLux market for Quinyx.
His experience with opening new markets, his entrepreneurial mindset and creativity at work were very important contributors to the success we achieved.
Sam’s strength really lies in building businesses and teams from scratch. His drive and optimistic mindset is truly unique and contagious, and I highly recommend him for similar types of entrepreneurial projects.

Jan de Rooij

Head of Sales

Quinyx

It was a great pleasure and big success working together with Sam opening the BeNeLux market for Quinyx.
His experience with opening new markets, his entrepreneurial mindset and creativity at work were very important contributors to the success we achieved.
Sam’s strength really lies in building businesses and teams from scratch. His drive and optimistic mindset is truly unique and contagious, and I highly recommend him for similar types of entrepreneurial projects.

Jan de Rooij

Head of Sales

Quinyx

It was a great pleasure and big success working together with Sam opening the BeNeLux market for Quinyx.
His experience with opening new markets, his entrepreneurial mindset and creativity at work were very important contributors to the success we achieved.
Sam’s strength really lies in building businesses and teams from scratch. His drive and optimistic mindset is truly unique and contagious, and I highly recommend him for similar types of entrepreneurial projects.

Jonatan Rasmussen

CEO

All Gravy

We brought Sam in to run 2 workshops with our team to improve our GTM.

The sessions were incredibly inspiring and impactful, leading to much shorter sales cycles & higher win rates.

More importantly, the sessions were inspiring and provided us tools for continuously improving and reviewing our sales process.

Sam was both very practical and had a useful theoretical framework - we have since then started working with Sam on an on-going basis to continue increasing our performance in sales.

Can't imagine anyone regretting using Sam as commercial advisor.

Jimi Buser

Founder

Re:Shark

Sam helped us tremendously creating focus and streamline our sales process. He is a result oriented and fast coach. His energy and fast paced work ethic boosted our confidence and resulted in instant results.


Next to all of this he is a sincere and kind person. Very happy to cross paths with him!

Feriel Bouricha

Account Manager

FeedbackFruits

One of the qualities I appreciate the most in leaders is their ability to listen.


Sam mentored me during my participation in a mentorship program by the Swedish Chamber of Commerce. Being in an early career stage, I needed an external/objective outlook to identify my strength and get a clearer sense of the path I wanted to take.


Sam was exceptional in helping me figure that out, simply by listening, asking the right questions to trigger reflection, and providing great book recommendations. His advice had a tremendous impact!

Teo Rothman

Sales Director

Mysaly

I had the great pleasure of working with Sam when Mysaly was commercially implemented in Sweden and the UK. Sam was a big driving force to increase partner relationships with Quinyx, accelerating sustainable growth, channel sales and pipeline.


Sam is a kind, passionate man who is caring, but also eager to drive actions forward as quickly as possible.


After Sam started working with our team he helped us streamline our focus, increase deal sizes, reduce our sales cycle and most importantly created traction and momentum in the UK market.

Siri Belenki

CMO

Worldfavour

Sam has a unique skill set within SaaS, business development, and market expansion, with great expertise within market expansion especially to the UK and the Netherland.


Sam is a strategic thinker, a true networker, and really great at connecting people. He is always delivering more than you asked for.


Being around Sam is really inspiring and his positive energy and generous attitude leave no one disappointed.


I can highly recommend working with Sam!

Lars Eriksson

Founder/CEO

Carcare

I have worked with Sam where he brought his knowledge around sales and customer success into our SaaS business, shifted our mindset and results tied to sales. This work initiated a re-structure of our sales and customer success process which gave us more opportunity to scale faster.

We got the recommendation from our investors which had previous ties to Sam at Quinyx.

Sam should be speaking about this on a stage to give insight to other SaaS companies on how to scale.

I give my warm recommendation.

Jeanette Tax

HR Director

Swarovski

Working with Sam is inspiring! I have collaborated with Sam for several years in various international projects and I truly hope we will continue to collaborate for many more.


Sam is a connector, he brings people together, creates synergies and opportunities beyond. A strong strategic thinker and a generous and insightful coach.


Sam has impressed me by his work ethic, exceptional quality of work and drive for continuous improvements.

Eline Pruijn

Implementation Consultant

Kega

Sam is an amazing connector. He can gather information and transform this into great conversations which sparks solutions. Through research and commitment he is great at building relations with people and organisations.


Once Sam is a connection he will always be at the ready for you and/or your organization. In all the time I've known Sam he has always had my best interest at heart.


Also he would be great at guiding a path towards what is needed by finding the right people or organization for the question at hand.


Overall he is a great communicator, connector and an outside-the-box thinker.

Youp Overtoom

Founder

Re:shark

Sam boasts an impressive track record, turning vision into scalable commercial success on the global stage. Within just his first month with us, he achieved an outstanding increase in our ARR by over 300%. But that's not all - we are set for sustainable growth as Sam is implementing the winning sales playbook.

In the short span he's been with Re:Shark, the ripples of his impact are evident.


We're eagerly looking forward to the milestones we'll achieve together.

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